McDonald's Canada has officially announced the appointment of Annemarie Swijtink as its new CEO. Swijtink, who has been the managing director of McDonald's Netherlands since June 2022, will be taking over the role previously held by Michèle Boudria.

Boudria has served as the CEO of McDonald's Canada since 2022, making history as the first woman to assume the position. During her tenure, Boudria focused on building strong partnerships with franchisees, contributing significantly to the company's operational strategy and growth in the region.

The transition in leadership is slated to take effect on September 1, marking a significant shift in the company's management structure. McDonald's Canada has entrusted Swijtink with the responsibility of steering the business forward, citing her extensive experience and deep understanding of the McDonald's operations as valuable assets for her new role.

Swijtink's background in managing McDonald's Netherlands has equipped her with a robust understanding of both the brand and its customers, which will be vital as she takes on the challenges of leading the Canadian market. Her experience is expected to bring fresh insights and continued innovation as McDonald's Canada seeks to enhance its market presence amidst a competitive landscape.

With this leadership change, McDonald's Canada is poised to continue its commitment to excellence and customer satisfaction, leveraging the strengths of both Swijtink and the legacy Boudria leaves behind. The company emphasizes the importance of collaboration with franchisees, which has been a cornerstone of its strategy under Boudria.