Toronto - Prices are on the rise for viewers of popular Apple TV Plus shows like "Ted Lasso" and "Severance." The streaming service, known for its unique programming, has officially announced a price increase of $2 per month for Canadian subscribers.

Starting now, the monthly subscription fee will be $14.99 CAD, while the annual subscription will remain unchanged at $129 CAD per year. This marks the first increase in fees for Apple TV Plus since late 2023.

This decision aligns Apple TV Plus with a broader trend among major streaming platforms, including Netflix and Amazon's Prime Video, that have also raised their prices in recent months. The moves are part of a strategy to generate more revenue from viewers who are increasingly moving away from traditional cable television packages.

Apple TV Plus, while offering a less extensive library compared to its competitors, has built a solid reputation for high-quality productions. Notable series include the critically acclaimed "Silo" and "The Morning Show," alongside feature films such as "The Gorge" and "Coda," the latter of which won the Oscar for Best Picture.

Additionally, the service has branched out into live sports, now hosting major league soccer and baseball games, contributing to its growing appeal among subscribers.

In a significant development earlier this year, Apple TV Plus launched its first app for Android devices. This move is aimed at providing users of non-Apple smartphones and tablets mobile access to the platform's diverse entertainment library, potentially expanding its subscriber base and reach.

As streaming services continue to adapt to shifting viewer habits and expectations, Apple TV Plus is positioning itself not only as a competitor in the streaming market but also as a platform offering exclusive and premium content for its subscribers. With the latest price increase, Apple seems to be betting on the strength of its acclaimed programming to retain and attract viewers despite the financial adjustments.