LOS ANGELES (AP) - The 2028 Los Angeles Olympics has officially unveiled its vibrant visual identity, featuring an array of bold colors and graphic patterns. This design will be integral to various components of the Games, encompassing everything from credentials and staff uniforms to signage and competition venues, including the athletes' village.

Announced on Monday, the design concept draws inspiration from California's spectacular natural phenomenon known as the superbloom. Occurring every 10 to 15 years, a superbloom leads to a dramatic eruption of wildflowers across California's hills, valleys, and deserts, creating a visually stunning landscape.

The LA28 design team took cues from the rich history of past Olympic and Paralympic Games, particularly focusing on the 1984 Los Angeles Games. The design is heavily influenced by the orange Bird of Paradise, which serves as the city’s official flower. This motif contributes to the choice of primary colors and the 13 floral designs that embody the full essence of the superbloom.

In creating the graphics, the team employed a precise grid system that ensures visual coherence while intentionally reducing graphic density near competition areas. This strategic design choice is aimed at maintaining athlete focus during events, allowing them to perform without distraction.

Geoff Engelhardt, the head of brand design for LA28, articulated the vision behind the Olympic look, stating, “We wanted the look to feel like Los Angeles itself. LA is a city of incredible creativity, sitting at the intersection of sport and entertainment, and the Games will bring the world together here in 2028.”

To celebrate the unveiling, a special event took place on Monday night at the Intuit Dome, the venue designated for basketball events during the Olympics. Attendees of the Los Angeles Clippers game were treated to a digital display showcasing the new LA28 visual identity on the arena’s outdoor giant screen. Additionally, a video revealing the full design concept was presented inside the venue.

This bold new look promises to capture the essence of Los Angeles while representing the spirit of the Olympic Games, ultimately aiming to unite participants and spectators from around the world in 2028.